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Use of Video-Sharing Sites Soars in US

Nearly half of internet users have visited video-sharing sites, such as YouTube, and typical daily traffic to such sites nearly doubled from the end of 2006 to the end of 2007, according to the Pew...

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Top 10 Travel: Theme Park Sites – November 2007

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Top 10 Travel: Tourism Guide Sites – November 2007

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Search Marketing Takes Lion’s Share of UK Online Ad Spend

Marketers in the UK say search marketing is the most efficient way to generate leads – so it’s no wonder that search marketing accounts for the lion’s share of online ad spending compared with other...

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FSI Coupons Deliver 257 Billion Offers Worth $320B in Incentives in ’07

More than 197 billion pages containing 257 billion consumer offers representing over $320 billion in consumer incentives were delivered through free-standing insert (FSI) coupons in Sunday newspapers...

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Ad Execs Pessimistic about Ad Budgets for Nearly All Media

Ad execs are on the whole pessimistic about increases of their ad budgets for various media – except online – according to an Advertiser Perceptions survey of advertisers and agency media-buying...

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Three in Ten US Mobile Users Recall Seeing Mobile Ads

More than three in ten mobile users – some 78 million US consumers – saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a  study by Gfk/NOP Research conducted...

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December Same-Store Sales Fall Flat

December same-store sales growth weakened to 0.2% from the prior month and the prior year for about 50 retailers reporting monthly results (pdf) – also down from a 3.5% sales-weighted composite...

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Television Revenues Down 2% in ’07, but 11% Growth Forecast for ’08

The television industry’s revenues declined amid relatively small numbers of individual station sales in 2007, reflecting a typical odd-year national election cycle – but a potentially stellar...

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SEMPO Salary Survey: In-House Search Pays Well, Experience Counts

In-house search engine marketers (SEMs) are receiving healthy salaries, but those in the mid-to-high $100K to the $200K range usually go to those with 5-7 years’ experience, according to a new survey...

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Online Ad Spend by Industry – December 2007

Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...

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Top 10 NFL Teams Most Buzzed-about Online

In anticipation of the Super Bowl, Nielsen Online has issued the list of Top 10 most-discussed NFL teams in 2007, ranked according to the number of online messages discussing the teams. (more…)

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Half of US Consumers Cut Spending Because of High Gas Prices

Nearly half of US consumers (49%) are reducing their spending to compensate for rising gas prices – that’s up four percentage points from June 2007 – by combining shopping trips and errands (70%),...

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Internet Is Top Resource for Health Info, Social Media Gaining Popularity

The internet is the most popular resource for healthcare information, but consumers most trust healthcare professionals for addressing health-related issues and questions, according to a new iCrossing...

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Mediaedge:cia Ranked Most Competitive

Among the top global ad agencies ranked, Mediaedge:cia was the most competitive, according to Paris-based research firm RECMA‘s Compitches Report, its ninth survey of media agency network...

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Top 10 Travel: Vacation Packager Sites – November 2007

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Top 10 Travel: Vacation Rental Sites – November 2007

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Top 10 Network TV Show Websites – Week Ended 01-12-08

Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...

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Top 10 Online Advertisers – December 2007

Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising,...

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Boomers’ Empty Nest Lifestyle an Opportunity for Marketers

The 78 million Boomers in the US are the largest demographic segment of the population and spend about $2 trillion annually, while the fastest-growing segment over the next five years will be the...

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